Shawn Livengood Headshot

Digital Marketing With Vision And Expertise

My name is Shawn Livengood, and I help businesses succeed with search marketing. I’ve been a digital marketing professional for over 17 years, and I love to help businesses succeed in their mission. I'm adept at solving problems related to search marketing, SEO, digital marketing strategy and web analytics. My user-focused perspective and mobile-first design approach will prepare you for success for years to come.

Picture of a pair of hands working on a piece of wood in a workshop.

The Difference Is Craftsmanship

These days, digital marketing is so commodified and automated that agencies think that every marketing problem can be solved at the push of a button. They miss the overall strategy and intention behind why you’re doing marketing in the first place.

In contrast, I approach each client project with the care and intention of a craftsman. I’ll get to the core of why you want to succeed and how we can get you there. And like any good craftsman, I know when to bring out the power tools and when to take time with the finer details. Work with me and you’ll see why that makes a difference.

Service Offerings

  • Google Analytics Assessments & Implementation

    Good measurement is the foundation of a strong digital marketing strategy. I can assess your current Google Analytics setup and create a measurement plan to help you track your success. I can also help you set up your tracking using Google Analytics and Google Tag Manager.

  • Search Engine Marketing (SEM)

    Search engine marketing (SEM) through Google Ads and Microsoft Advertising is the fastest way to reach the right customers at exactly the time they are in need of your services. With my years of SEM experience, I can set up and optimize your Google Ads and Microsoft Ads accounts for maximum efficiency and return on ad spend.

  • Search Engine Optimization (SEO)

    I have a proven track record of success with helping businesses achieve greater visibility in organic search results. I've worked with businesses of all sizes, from small local businesses to Fortune 500 companies. Whether you need a comprehensive SEO audit or ongoing SEO work, I have the experience to help you navigate the ever-changing landscape of organic search and get maximum visibility for your website.

  • Local Search Marketing

    I have a real passion for helping local businesses succeed. Local search marketing requires a very specific focus and toolset. I've devoted years of my career to learning how to achieve success in local SEO results, and navigate the complexities of local SEM. Let me help your business grow in your community!

  • Social Media Advertising

    Social media advertising in Facebook, Instagram, TikTok, and YouTube offers a great way to reach the right audiences who need your products and services. I can audit your current social advertising campaigns to identify opportunities, or create and manage campaigns on an ongoing basis.

  • Wordpress

    Whether you need a brand-new WordPress site or just some tweaks to an existing site, I can help make your vision a reality. I've been building WordPress sites for years, so I have the experience to get the job done right.

Upcoming SBDC Classes

Join me at one of my upcoming workshops, in partnership with the Oregon Coast Small Business Development Center (SBDC):

Accessibility and AI: Inclusive Innovation for the Digital Age

Thursday, February 19, 2025

5:00-6:30 pm

Lincoln City OCCC Campus

As AI tools like chatbots and content generators become common, accessibility is more important than ever. In this hands-on workshop, I'm partnering with accessibility consultant Taylor Yount to explore with you how AI impacts people with disabilities and teaches practical strategies to build inclusive, ethical tools. We'll cover how to use AI tools (e.g., chatbots, voice interfaces) to support accessibility, live demos on prompting AI for accessible content creation and social media and discuss free tools and resources for accessible AI design.

How to Get Found Online: SEO For Local Business

Wednesday, March 18th, 2025

5:00-7:00 pm

Lincoln City OCCC Campus

Learn the essentials of search engine optimization (SEO). SEO is the practice of optimizing on-site and off-site factors to improve a website’s visibility in search results on Google, Bing, and other search engines. This course will break down the process of SEO into a three-phased approach: Technical SEO, Content Optimization, and Website Promotion. Essential tactics for each phase of SEO will be covered. Learn how to optimize your website for better visibility, improve the number of visitors, and increase revenue from organic searches for your business.

User Experience, Digital Marketing, and Accessibility

Thursday, March 19th, 2025

5:00-6:30 pm

Newport OCCC Campus

Creating an accessible digital experience for your business isn’t just a good idea – it can also help you get more customers. In this interactive workshop, I'm partnering with accessibility consultant Taylor Yount to show you how to craft a digital experience that is accessible, inclusive, and effective at driving more business. In this class, we will cover:

  • User experience best practices and how they intersect with accessibility
  • Simple ways to make your website more accessible
  • Using accessibility options on social media platforms to reach more potential customers
  • Tools to track how users are interacting with your website so you can identify accessibility pain points

Learn more and register for any of these classes using this registration link.

Trusted By These Businesses

Kamco Supply Corp of Boston logo"
West Seattle Chamber of Commerce logo"
Airrow Heating logo"
Greater Federal Way Chamber of Commerce logo"
Collect For Stripe logo"
Economic Development Alliance of Lincoln County logo"

Testimonials

"Shawn is thoughtful, communicative, efficient, and possesses the rare ability to break down daunting tasks into manageable steps. It is clear that he is not only a skilled and experienced digital marketer, he is also a deft strategist and a gifted teacher. The way he approaches his work demonstrates that he truly cares both about the quality of his work and about delivering a pleasant experience for the people behind the businesses he serves."

Amalia Greene - Out In LC

"Working with Shawn was a game-changer for our social media ad strategy here at Make at Rosie! Overall, his assessment was both detailed and actionable, providing valuable insights that immediately benefited our ad performance. 

His expertise brought clarity to some unique challenges we were facing with Facebook and Instagram ads for our paid events. His notes on our audience targeting was particularly insightful, making it easier for us to connect with our true audience while reducing costs per click. He also recommended easy visual tweaks to create a more relatable, engaging feel, which we could implement immediately.

We’re grateful for his guidance and would highly recommend his services to anyone looking to get more out of their social media ads!"

Claire Simmons - Make At Rosie

"It becomes immediately clear Shawn knows what he’s doing, and he executes quickly & efficiently while tracking his time precisely. He’s saved me countless hours of getting myself tangled up in the phone cord trying to figure out how the internet works… figuratively speaking."

Logan Thompson - Collect For Stripe