Social Media Advertising
Social media ads on Facebook, Instagram, TikTok, LinkedIn and YouTube are a great way to build awareness for your products and services. You can select audiences that are interested in the types of things you offer, and show them compelling advertisements at exactly the right moment. I have run successful social media advertising campaigns for dozens of clients over the years. Let me help you reach more customers and increase your revenue.
Here are the social media advertising packages that I offer to my clients:
Social Media Ads Deep Dive Assessment
$1999
Service Description: This is a deep-dive analysis of your entire social media ads strategy. This opportunity identification project includes:
A one-hour discovery session to discuss the current state of your social ad accounts, your desired future state for social media advertising, and your business goals tied to social media.
Campaign settings review.
Campaign structure review.
Conversion tracking audit.
Audience targeting analysis.
Ad creative assessment.
Ad asset assessment.
Landing page analysis.
A report covering assessment findings as well as a prioritized list of action items.
A 90-minute debrief session to review findings with you.
Ideal For: Businesses with established social media advertising campaigns in Facebook, Instagram, TikTok, or YouTube who would like to find opportunities to improve ad spend efficiency and increase conversions.
Social Media Ads Ongoing Management
15% of Monthly Ad Spend + $250/month retainer fee
Service Description: Ongoing management of social media ad accounts in Facebook, Instagram, TikTok, or LinkedIn. Monthly management includes:
Campaign Buildout: Up to three new campaigns per month.
Audience Research: Ongoing discovery of new audience opportunities.
Ad Creative Refresh: Quarterly
Google Analytics: One-time setup of Google Analytics and up to five conversion events.
Conversion Tracking: Assessment and improvement of conversion tracking methods.
Monthly Communication: Monthly email update or phone call.
Looker Dashboard: One Looker dashboard to visualize key performance indicators (KPIs).
Reporting: Monthly report emailed the first week of the month.
Ideal For: Companies seeking to improve their results from social media advertising accounts and save time on account management by outsourcing.
Social Media Ad Campaign Setup
$175/hour
Service Description: Open-ended support for setup and research of social media ad campaigns in Facebook, Instagram, TikTok, or LinkedIn. Includes audience research, campaign structure, and ad copy.
Ideal For: Businesses with established social media ad accounts that need additional support to research and set up new campaigns.
"Working with Shawn was a game-changer for our social media ad strategy here at Make at Rosie! Overall, his assessment was both detailed and actionable, providing valuable insights that immediately benefited our ad performance."
Claire Simmons - Make At Rosie