Social Media Advertising
Social media ads on Facebook, Instagram, TikTok, and YouTube are a great way to build awareness for your products and services. You can select audiences that are interested in the types of things you offer, and show them compelling advertisements at exactly the right moment. I have run successful social media advertising campaigns for dozens of clients over the years. Let me help you reach more customers and increase your revenue.
Here are the social media advertising packages that I offer to my clients:
Social Media Ads Deep Dive Assessment
$1999
Service Description: This is a deep-dive analysis of your entire social media ads strategy. This opportunity identification project includes:
A one-hour discovery session to discuss the current state of your social ad accounts, your desired future state for social media advertising, and your business goals tied to social media.
Campaign settings review.
Campaign structure review.
Conversion tracking audit.
Audience targeting analysis.
Ad creative assessment.
Ad asset assessment.
Landing page analysis.
A report covering assessment findings as well as a prioritized list of action items.
A 90-minute debrief session to review findings with you.
Ideal For: Businesses with established social media advertising campaigns in Facebook, Instagram, TikTok, or YouTube who would like to find opportunities to improve ad spend efficiency and increase conversions.
Social Media Ads Ongoing Management - Bronze
$999/month
Social Ads Account Management: Up to $3,000/month in spend.
Campaign Buildout: Up to one new campaign per month.
Campaign Performance Review: Monthly
Ad Creative Refresh: Yearly
Google Analytics: One-time setup of Google Analytics and one conversion event.
Monthly Communication: Monthly email update.
Social Media Ads Ongoing Management - Silver
$1999/month
Social Ads Account Management: Up to $10,000/month in spend.
Campaign Buildout: Up to three new campaigns per month.
Campaign Performance Review: Every two weeks.
Ad Creative Refresh: Quarterly
Google Analytics: One-time setup of Google Analytics and up to five conversion events.
Monthly Communication: Monthly email update or phone call.
Looker Dashboard: One Looker dashboard to visualize key performance indicators (KPIs).
Reporting: Monthly report emailed the first week of the month.
Social Media Ads Ongoing Management - Gold
$2999/month
Social Ads Account Management: Up to $20,000/month in spend.
Campaign Buildout: Up to five new campaigns per month.
Campaign Performance Review: Weekly.
Ad Creative Refresh: Every two months.
Google Analytics: One-time setup of Google Analytics, unlimited conversion event setup, plus up to two hours of analytics support per month.
Monthly Communication: Weekly email update or phone call.
Looker Dashboard: Up to five Looker dashboards to visualize key performance indicators (KPIs).
Reporting: Monthly report emailed the first week of the month.
"Working with Shawn was a game-changer for our social media ad strategy here at Make at Rosie! Overall, his assessment was both detailed and actionable, providing valuable insights that immediately benefited our ad performance."
Claire Simmons - Make At Rosie