Search Engine Marketing (SEM)
Search Engine Marketing (SEM) campaigns in Google Ads and Microsoft Ads are the most effective way to reach customers when they're at a critical decision point. I have been running effective SEM campaigns for over 16 years, for clients of all sizes. With my help, you can improve the efficiency of your ad spend and get more customers to convert.
I offer several search engine marketing packages to my clients:
Search Engine Marketing (SEM) Deep Dive Assessment
$1999
Service Description: This is a deep-dive analysis of your entire SEM strategy. This opportunity identification project includes:
A one-hour discovery session to discuss the current state of your SEM accounts, your desired future state for SEM, and your business goals tied to search marketing.
Campaign settings review.
Campaign structure review.
Conversion tracking audit.
Search keywords evaluation.
Search term analysis.
Ad creative assessment.
Ad asset assessment.
Landing page analysis.
Shopping campaign product feed analysis.
Display/video campaign audience analysis.
A report covering assessment findings as well as a prioritized list of action items.
A 90-minute debrief session to review findings with you.
Ideal For: Businesses with an established Google Ads and/or Microsoft Ads account who would like to find opportunities to improve ad spend efficiency and increase conversions.
SEM Ongoing Management
15% of Monthly Ad Spend + $250/month retainer fee
Service Description: Ongoing management of SEM accounts in Google Ads and/or Microsoft Ads. Monthly management includes:
Campaign Buildout: Up to three new campaigns per month.
Search Term Review: Every two weeks
Keyword Research: Ongoing discovery of new keyword opportunities.
Ad Creative Refresh: Quarterly
Google Shopping Campaigns: Setup and optimization of Shopping campaigns and Google Merchant Center.
Remarketing Campaigns: Audience setup, campaign setup, and ongoing optimization of remarketing campaigns.
Display/Video Campaigns: Setup and optimization of YouTube campaigns and Display Network campaigns.
Google Analytics: One-time setup of Google Analytics and up to five conversion events.
Conversion Tracking: Assessment and improvement of conversion tracking methods.
Monthly Communication: Monthly email update or phone call.
Looker Dashboard: One Looker dashboard to visualize key performance indicators (KPIs).
Reporting: Monthly report emailed the first week of the month.
Ideal For: Companies seeking to improve their results from SEM accounts and save time on account management by outsourcing.
SEM Keyword Research and Campaign Setup
$175/hour
Service Description: Open-ended support for setup and research of SEM campaigns in Google Ads and Microsoft Ads. Includes keyword research, campaign structure, and ad copy.
Ideal For: Businesses with established SEM accounts that need additional support to research and set up new campaigns in Google Ads and Microsoft Ads.
Custom SEM Packages
Have a larger account to manage? Not a problem! Custom packages are available - inquire for details.
"It becomes immediately clear Shawn knows what he’s doing, and he executes quickly & efficiently while tracking his time precisely. He’s saved me countless hours of getting myself tangled up in the phone cord trying to figure out how the internet works… figuratively speaking."
Logan Thompson - Collect For Stripe
