Upgrading To Google Analytics 4 – Why And How – PDF
Presented to the Seattle Search Network meeting on June 8th, 2022. Covers the changes between Universal Analytics and Google Analytics 4 as well as examples of GA4 tag implementation in Google Tag Manager.
Search Marketing For Small Business – PDF
Presentation given at the Federal Way Chamber of Commerce to introduce small business owners and employees to key concepts in search marketing. Includes how-to guides for SEO, paid search advertising, and local business listing optimization.
Online Media Guide For Non-Profits – PDF
This is a document I created to assist a local Austin nonprofit organization in creating a social media presence for their service. The lessons apply equally to all novices to the world of social media, but this training manual was created specifically with nonprofits in mind.
Marketing: Creating An Online Presence For Your Organization – PDF
This presentation was given in February 2009 to a graduate management class at the University of Texas at Austin. It details the basics of creating an online presence for both for-profit and non-profit organizations.
Information Architecture and Web Advertising – PDF
This document was presented to a graduate-level Information Architecture class at the University of Texas at Austin in the fall of 2009. It covers the basics of online advertising, and how principles of information architecture may be used to improve online marketing performance.