Software Proficiencies and Certifications

SEM, SEO, Google Ads Certification, Google Analytics Certification, Google Tag Manager, Microsoft Ads Certification, Meta Advertising, Apple Search Ads, WordPress, Amazon Search Optimization, Mobile App Advertising

Employment History

09/2024 – Present – Freelance Digital Marketing Consultant

  • Created digital marketing plans for clients.
  • Set up and executed search engine marketing (SEM) campaigns in Google Ads and Microsoft Ads.
  • Configured web analytics measurement using Google Analytics and Google Tag Manager.
  • Performed SEM, SEO, and digital marketing strategy audits to identify opportunities for clients.
  • Improved local and national organic search results for clients using search engine optimization (SEO) strategies.
  • Optimized social media ad campaigns in Facebook, Instagram, YouTube, and TikTok to help clients reach customers on social media networks.
  • Created, managed, and optimized WordPress sites for clients.

05/2016 – 09/2024 – RSM , Seattle, WA

Digital Marketing Supervisor

  • Consulted with clients on digital marketing strategies for SEO, PPC, Amazon, and social media.
  • Developed web analytics measurement plans and custom reports using Google Analytics, Google Tag Manager, and Google Data Studio.
  • Reported on search marketing results to clients.
  • Implemented digital marketing strategies and updated client websites.
  • Presented digital marketing proposals to clients.

03/2014 – 05/2016 – GPO Inbound, Austin, TX

Director of Inbound Marketing

  • Led PPC and SEO strategy for clients of GPO Inbound.
  • Reported on search marketing results to clients.
  • Helped develop SEM proposals for prospective clients.
  • Provided training and mentorship to junior employees on the GPO Inbound team.

01/2013 – 02/2014 – Home Improvement Leads, Austin, TX

Director of Search Marketing

  • Directed search marketing (PPC and SEO) efforts for Calfinder.com, HomeImprovementLeads.com, and other microsites owned by Home Improvement Leads.
  • Hired and supervised PPC and SEO managers.
  • Formulated SEM strategy for Home Improvement Leads microsites.
  • Established ROI goals and reported results to executive team.
  • Created daily and weekly reports to track results.

09/2011 – 01/2013 – BuildASign.com, Austin, TX

Online Marketing Manager

  • Managed online marketing team, leading efforts in PPC, SEO, social media, email marketing, and affiliate programs.
  • Analyzed performance data in all online marketing channels and created reports.
  • Used Omniture SiteCatalyst, Google Analytics, and SQL databases to report on marketing outcomes.
  • Optimized paid search accounts for BuildASign in Google AdWords and Microsoft AdCenter
  • Formulated SEO strategy to be executed by SEO associates.

02/2010 – 09/2011 – uShip, Austin, TX

Senior Marketing Associate

  • Managed PPC campaigns for uShip.com in Google AdWords, Yahoo Search Marketing, MSN AdCenter, and other third-tier PPC search engines.
  • Led landing page testing efforts to increase conversion rates and ROI.
  • Designed landing pages for PPC campaigns.
  • Tracked ad spend, revenue generation, and ROI for PPC ad campaigns.

05/2010 – 08/2010 – Karmaback, Austin, TX

SEM Consultant

  • Assisted with launch of Karmaback, Inc. search engine marketing campaigns as a capstone experience project for the UT iSchool.
  • Consulted on the creation of AdWords, LinkedIn, and Facebook PPC campaigns.
  • Managed and optimized AdWords marketing efforts, using both text-based and display advertising.
  • Created landing page wireframes and tested several iterations for conversion optimization.

02/2009 – 02/2010 – TechSkills, Austin, TX

Internet Marketing Assistant

  • Managed PPC and SEO efforts for TechSkills, a career school with campuses nationwide
  • Suggested and implemented website changes for usability, information architecture, and SEO benefit
  • Conducted usability testing to find design issues on TechSkills website
  • Implemented new system of online project management to manage tasks and collaborative efforts
  • Analyzed web analytics and business reports to improve online lead generation efforts
  • Led new social media initiatives, placing TechSkills on social media sites such as Facebook and Twitter

03/2008 – 02/2009 – Leverage Marketing, Austin, TX

Pay Per Click Specialist

  • Managed pay-per-click campaigns for clients in all major search engines
  • Planned strategy for online marketing campaigns, including keyword research, creating ad copy, landing page optimization, competitive analysis, and all other aspects of PPC campaign management
  • Analyzed marketing data to develop strategy and gauge performance
  • Created text and image ads for online advertising campaigns
  • Composed detailed account performance reports for clients

Education

2008-2011 – The University of Texas at Austin

M.S. in Information Studies, concentration in Information Architecture

2008-2009 – Austin Community College

Webmaster Certification

2000-2003 – The University of Texas at Dallas

B.A. in Psychology, Minor in Performing Arts. Magna Cum Laude and School Honors graduate.