Local SEO Content Strategy
The Problem
This dentist was having difficulty breaking through in local organic search results due to intense competition. General queries were incredibly competitive, so an alternate strategy was needed to gain visibility and brand awareness.
The Solution
A blog content strategy was created to optimize for informational resources related to dental topics, local events, and destinations. Topics were researched based on relevancy to the business, search volume, and competition. Blogs were planned in 6-month intervals, with one new blog being posted each month.
The Result
Organic traffic to all landing pages containing “blog” over a three-year period. The dotted line denotes total organic traffic to the blog, solid trendlines are organic traffic to individual blog posts.
- Organic traffic to blog pages increased by 552%.
- Blogs related to seasonal topics resulted in organic traffic spikes around their associated holidays/seasons. Traffic increased on these posts year-over-year.
- Obtained a #1 rank via a featured snippet for a dental topic - Google used our blog as a source.
- Increased brand awareness led to more new patients.