Case Studies

The Problem

This financial services app needed to acquire new customers to its platform. New activated accounts are essential to revenue results, so a strategy was needed to acquire customers who were searching for a specific app solution.

The Solution

Search campaigns were created in Google Ads to capture high-intent customers searching for a specific solution. Negative keywords helped keep costs under control, and the relevance of traffic high. Automated bid models were tweaked to maintain a healthy cost per conversion. Expansion into international campaigns replicated the success of US-based campaigns and fostered growth.

The Result

Google Ads conversion and cost per conversion trend over a five-year period.

• Total conversions increased by over 300%.
• Maintained a consistent (+/- 10% variance) cost per acquisition for over four years.
• Successfully replicated high-performing campaigns into three additional countries.
• Effective Google Ads campaigns led to consistent growth of new accounts created in the app.

The Client

The Oregon AI Conference was a two-day event that brought together a group of AI experts from across Oregon. This conference featured guest speakers, lectures on the latest developments in AI, and interactive workshops with AI tools.

The Problem

This was the first year that the conference was held, so event promotion was especially critical. Going into the final week, there were still some unsold tickets. An additional push was needed to maximize ticket sales.

The Solution

A LinkedIn Ads campaign was created to promote the conference during the final week of registration. This campaign was targeted toward AI professionals in Portland, Salem, Eugene, Corvallis, and Albany. A special promotional discount was offered, with a code unique to the LinkedIn Ads campaign. This promo code was used to track registrations from the ads.

The Result

• Over 6,000 local AI professionals reached.
• Reached a relevant audience with a variety of job roles, companies, and levels of seniority.
• Delivered solid results within the campaign’s budget.
• Conference tickets sold out in the final week.

The Problem

This dentist was having difficulty breaking through in local organic search results due to intense competition. General queries were incredibly competitive, so an alternate strategy was needed to gain visibility and brand awareness.

The Solution

A blog content strategy was created to optimize for informational resources related to dental topics, local events, and destinations. Topics were researched based on relevancy to the business, search volume, and competition. Blogs were planned in 6-month intervals, with one new blog being posted each month.

The Result